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AURA in Africa - The project “Period Pride”, by the NGO Dig Deep

When you had your first period, it probably came along with a couple of difficult days, confusion and pain. If you were able to count with someone’s guidance and didn't have to interrupt your schooling, let us tell you that you were lucky. Here’s why:

Around the world, many young women stop attending school on a regular basis after their first period because they don't have the resources to handle the situation: either they don't have access to feminine hygiene products, or their school facilities don't have the infrastructure to handle their menstrual needs properly. If we put all this together, plus the lack of education on the subject, which makes it a taboo, becomes understandable that many young women decrease their attendance to school or even drop out of it.

The good news is that there are organizations working on this issue, educating and raising resources to change the paradigm. Dig Deep is one of them. The foundation works in Africa and through its "Period Pride" project is making a significant difference in Kenyan communities, a country where the situation is particularly difficult, since 88% of girls cannot even talk about menstruation with their mothers.

We are telling you all this because we recently had the opportunity to support this project by sending some Aura boxes to be given as prizes in some of the Dig Deep fundraising events. We hope that this type of collaboration will continue and if you have the opportunity we invite you to support the projects that aim for a more equal and inclusive world. You can find more information about Dig Deep at

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